Lights! Camera! Opening! at Valley Ranch Entertainment District
The first anchor of the Valley Ranch Town Center Entertainment District is now open. Cinemark Holdings selected the development for their 14th location in greater Houston; Cinemark Theatre at Valley Ranch is only the second Cinemark NextGen® theatre in Houston, offering the newest technology and more amenities like self-serve concessions, expanded menu, and alcoholic beverages. The 55-acre Entertainment District is a critical part of Valley Ranch Town Center, blending an entertainment component into the massive mixed-use development with retail, office, multi-family, and dining. The district is book-ended by Cinemark Theatre on the west side and an amphitheater on the east side of the district. The 16,000 seat amphitheater is currently in design; when complete it will host concerts and other performing arts events. PRISM began working with Valley Ranch developer, The Signorelli Company, almost four years ago. The featured rendering above is one of many PRISM created for this highly anticipated venue in the Entertainment District.
It’s worth mentioning that HBJ just selected Valley Ranch Town Center as a finalist for their 2018 Landmark Awards!
Happy New Year! 新年快乐 (xīn nián kuài lè)
In Chinese culture, the Spring Festival – most commonly known as Chinese New Year, is an important celebration. It is one of the most celebrated festivals in the world, a time for families to honor their ancestors and prepare their homes to invite good luck in the coming year. For our team, it’s quality time to spend with each other and with extended families located an ocean away. 2018 is the Year of the Dog. As you’d guess, people born in dog years (2006, 1994, 1982, 1970, 1958, 1946) are unwaveringly loyal. Dogs are the truest friends and most reliable partner. If you work with a dog, keep an eye on them! Dogs like to constantly be busy, which can lead to stress, and in extreme cases, hysteria. One thing dogs can do to try to ward off bad luck is adhere to the Chinese tradition of wearing red underwear every day during their zodiac year.
Rendering vs. Reality
As our tagline says, our work is Your Vision, Realized. Our clients’ work is conceptual, lines on paper that become a built structure. Renderings play an important role to bridge concept to reality. Indeed, renderings facilitate many vital functions for our clients, like communicating design intent, obtaining authority approval, securing funding, and helping with marketing.
Klein UMC Expanding
Klein United Methodist Church has been serving the Spring, TX community for 40 years. As the community has grown, so has the church. Construction is underway on a new classroom building situated between the existing sanctuary and Christian Life Center. The two-story building will provide interior connection and circulation with the adjacent buildings. Studio RED designed the building, expected to open in Fall 2018.
Anchors away for Florida redevelopment
The Town of Lake Park, Florida, was the first zoned municipality in the state. It was planned by Frederick Law Olmstead’s sons in the 1920s. And now it’s time for some updates. Under the direction of consulting firm Redevelopment Management Associates, PRISM developed the rendering that would communicate the vision for the Town of Lake Park’s future. The redevelopment is concentrated around newly reestablished mixed-use sub-districts and anchored by an expanded and updated marina. The Town of Lake Park will use the rendering to actively market the area to local and national developers. “The rendering was used to paint the picture for the residents and it really shows the heaviest concentration of intensity within the district," says Max Wemyss, Planner with RMA. “The Town of Lake Park expects to get full adoption of the ordinance that would allow that scale of development in that district by the end of March or early April 2018.”
Religion follows rooftops
Most know the development mantra that retail follows rooftops, but one growing Houston congregation isn’t waiting around for the retailers. Houston’s First Baptist Church opened a 100,000 s.f. church in the Bridgeland master-planned development in June. The campus sits on 32 acres off the Grand Parkway. It features a 1,300-seat worship center, 28 preschool and children’s classrooms, large meeting rooms, a teen hangout area, two playground areas, and several private counseling rooms.
More luxury leasing in Springwoods Village
CityPlace is the 60-acre mixed-use development bringing upscale retail, Class A office, and luxury multifamily to the larger Springwoods Village master planned development. When complete, Springwoods Village will house as many as 40,000 employees. The Mark at CityPlace is now leasing well-appointed apartments in a building full of high end amenities.
Signorelli celebrates anniversary, Valley Ranch growth
Danny Signorelli, the founder and CEO of The Signorelli Company, began buying land for Valley Ranch in 2000, 11 years before construction started on the ExxonMobil campus. Today, Valley Ranch Town Center is the largest retail project under construction in the greater Houston area. Signorelli just celebrated their 23rd anniversary with over 55 employees; in recognition of this milestone, PRISM is proud to highlight our client and their contributions to Houston’s development.
The big game's lasting impact
Ever since the NFL announced in May 2013 that Houston would host Super Bowl LI, the clock began ticking on a long list of capital projects. An estimated $1.5 billion was invested in Houston’s downtown entertainment district alone, plus additional spending around NRG Park and Hobby Airport. Beyond serving as the hub for Super Bowl festivities, the area around the George R. Brown Convention Center is now the new front door to welcome visitors and potential investors to a transformed Space City.
Crescent's luxury lifestyle apartments now open
Over two years ago, Crescent Communities began development on their upscale apartment community, Crescent Northpoint. Working with interior architecture and design firm M.Ford & Associates, their clear vision of an energetic urban retreat delivered with stunning reality, as shown above in the lobby rendering (left) vs. the completed lobby. PRISM worked with Crescent on renderings for multiple views of the amenity areas and apartment interiors.
