New year, exciting announcements
“Never let a good crisis go to waste.” Winston Churchill’s observation during World War II is just as meaningful today as then. The pandemic gave humankind new perspective on even the simplest acts. For small businesses, it’s been a case study on adaptability and resilience. PRISM has always been forward-thinking in how to best serve client needs. With new skills from the Goldman Sachs 10,000 Small Businesses program and deeper industry knowledge from the Rice Business Commercial Real Estate Investment and Development curriculum, PRISM embarked on several major initiatives to drive client engagement in 2023.
We continue to assess our operational processes to improve efficiency. Internally, we switched to a new CRM system. With this change, we are striving to have timelier client contact. We also rolled out a new digital proposal format this month. The new proposal aligns with our brand and will be invaluable in streamlining the approval process, enhancing the overall experience of working with our team.
In August, we kicked off a redesign of our website. We wanted to better reflect the impact our clients make in their communities. Though our clients work in a variety of sectors, the unifying trait behind every project is the vision to improve the built environment. This idea of seeing the possibilities to create something where nothing previously existed excites us. Just like a movie preview gives a glimpse of what to expect, renderings and animations have the power to bring ideas to life. This is crystalized in the website headline: Seeing is Believing.
The new site homes in on the PRISM approach of turning client ideas into reality.
- Long-term partnerships
- Industry understanding (architecture, development)
- Consultative process
- Outcomes-based renderings
- Commitment to authenticity
If you haven’t seen the new site already, we hope you will take a look. And let us know your feedback! Special thanks to Infini Marketing for their direction on the new site, and their design expertise in creatively making our vision a reality. And to Carrie Stallwitz of Witz!PR, thank you for finding all the right words to tell our story.