The industrial sector continues to be a darling of Houston development. First quarter 2023 reporting shows absorption remained strong, vacancy remained stable, rental rates continued to increase, and construction volume increased (according to Avison Young Houston Industrial Market report.) PRISM has seen increased requests from real estate developers and brokers for video productions of industrial projects to help expedite leasing in this incredibly competitive sector.
Cushman & Wakefield has turned to PRISM for help marketing their new industrial developments. For all their projects, they want to capture tenant broker interest early, and in their words, add “sizzle” to their leasing package. Cushman & Wakefield Vice Chair James Foreman has worked directly with PRISM. He has seen immediate results from the videos with rapid leasing, saying, “We got the early looks because we did something creative and a little sexier.”
Drone site photos with site and building plan overlays convey a good, yet static, sense of the development. Video productions bring the viewer into the project to see it in use. PRISM’s photorealistic, animated renderings and videos add more value to their client’s marketing packages by effectively communicating the development’s differentiators:
  • Location
  • Site accessibility to major thoroughfares
  • Adjacency to ports
  • Surrounding corporate tenants
  • Building amenities
  • Number of buildings
  • Building SF
  • Internal clear heights
  • Column spacing
  • Loading
  • Parking
  • Zoning
  • Lighting
  • Sprinklers

 Industrial developments serve a critical function. PRISM understands how to showcase these projects in the best light. It’s one way we help our clients turn their vision into reality.


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PRISM Renderings specializes in photorealistic renderings for various types of projects throughout Houston and across other cities.
We look forward to working together to impact your city.