The Briar Club New Reality Matches Rendered Vision

When management from the prestigious Briar Club, a private Houston social and recreational club, requested approval for a $30 million renovation, they made sure to give their members plenty of incentive. The Briar Club engaged PRISM to showcase the extensive design enhancements provided by Jackson Ryan Architects. PRISM completed several renderings to clearly depict the improved amenities throughout the club and luxury detailing.  After two years of design and construction, members celebrated substantial completion of the project over the 4th of July weekend. Before construction started, I went to the site several times to meet with The Briar Club’s general manager. Hearing his vision for the finished project and how it would enhance the member experience allowed me to vividly convey the rendering needs to our team. Such involvement with our clients is incredibly rewarding.

Sign of the Possible Times

Ernest Hemingway said, “Show the readers everything, tell them nothing.” He spoke to the power of using rich details to paint a picture in the reader’s mind. PRISM works with a client that produces stunning graphics to illustrate their clients’ stories in this very way. Foxmark Corporation is a Houston signage company that enhances corporate branding through unique visuals. PRISM and Foxmark have worked together on multiple occasions to develop renderings that would show the impact of large-scale imagery in a variety of built settings. Foxmark bought and converted a 45,000 s.f. warehouse in west Houston to be a showroom of their full capabilities. Both Sarah and I had the pleasure of attending their recent open house. The space was absolutely spectacular, a must-see! Congratulations to Foxmark Corporation on your new location!


Mobility Igniting Development Throughout the Metro

While rock-bottom crude prices have curtailed commercial development, completion of the US-290 corridor and the Dallas/Houston bullet train are expected to bring another wave of major new projects. PRISM VP of Business Development Valerie Delafosse regularly attends industry events to keep a pulse on issues impacting our clients. “290 already has a great template for change following current and future construction. As historical trends have shown, it’s only a matter of time before office and retail renovations to the many existing buildings follow, further shifting Houston’s desired areas.” Here are her takeaways from the recent Bisnow event:

  • TxDOT’s 38-mile completion of US-290 will add overpasses and connector ramps that will help unravel some of the worst snarls on the highway.
  • Fidelis Realty Partners, in partnership with Williamsburg Enterprises, recently purchased the Exxon Mobil Brookhollow Campus at 290/Dacoma St. The transformation to a shopping center will be the first of many changes as 290 construction concludes.
  • The proposed Houston/Dallas bullet train is projected to create 10,000 jobs during each year of construction and another 1,000 permanent jobs once the train is operational.
  • Of the three stations to be built for the train, a station near 610 between 290 and I-10 will be key to driving updates on the surrounding aging facilities.
  • Proximity and affordability are attracting millennials and tenants to the 610/290 area as a best bang for their buck. Due to this, many developers are recognizing opportunities in the area.


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PRISM Renderings specializes in photorealistic renderings for various types of projects throughout Houston and across other cities.
We look forward to working together to impact your city.